Most expensive mistakes look strategic.

Strategic advisorFor high-stakes business & financial decisions.

One problemOne decisionOne businessOne financial crossroad

The territory

The most expensive mistakes do not look like mistakes at first. They look logical.

Responsible.

Strategic.

Sometimes even successful.

What you don’t seebecomes expensive.

Portrait of Monique Toonen

I look beneath the obvious.

At the point where numbers, strategy and human motives stop telling the same story.

Where do the numbers not support the story?
Are you solving the visible problem while the real one sits underneath?
Where is growth costing more than it creates?
Where has money become tied to status, identity, loyalty or fear?

Choose your way in

How do you want to work with me?

Choose the kind of access that matches what you need now.

01 / ONE DECISION

One decision.

Bring one concrete business or financial situation to a private advisory session.

Explore the sessions

02 / ONGOING ACCESS

Decision Capital.

Use 12 decision credits across six months, at the depth each decision requires.

Explore Decision Capital

03 / PRIVATE PERSPECTIVES

The Unseen.

Receive two private audio drops each week to help you see beyond the obvious.

Explore The Unseen

One situation. One decision.

Bring me the mess.We find the decision.

You do not need a polished story. Bring the situation as it is, including the part that keeps refusing to add up.

What can happen in 15 minutes.

  • The real price of your decision.
  • Is success costing more than it creates?
  • The numbers justify it. Reality disagrees.
  • The cost of staying versus walking away.
  • The emotional price behind the numbers.

Questions worth bringing.

Financial and business decisions are rarely only financial or only business. These are the kinds of questions we can examine together.

How do I know if my success is actually costing me more than it creates?
The numbers support this move. What am I not weighing before I decide?
What is the real cost of staying: financially, strategically and personally?
How much are fear, status, identity or loyalty influencing this financial decision?

Choose the depth of the engagement.

You are not buying time. You are choosing how much of the decision we can examine.

Not sure how much room your decision needs?

Send me the following. I’ll tell you which session gives us enough room to examine it properly.

  • The situation
  • The decision
  • What’s at stake
  • Why it matters now

How it works

01Choose the amount of time your decision needs.

02Pay securely through Stripe.

03Share the situation, then schedule our private session.

Decision Capital

12 credits.6 months.Your decisions.

Secure twelve 15-minute Decision Credits and use them at the depth each decision requires.

Get your decision capital – $3,333

Before we speak

Prepare the decision. Not the performance.

After payment, you will be asked for four short answers. They give us a clean starting point without forcing the situation into a polished narrative.

5% of each session fee is donated to Invest in Girls

Private access

The Unseen

See what you miss.

Eight times a month, I share private audio perspectives drawn from observations and experiences in business, money, decisions and life - including the part that is often unseen. Delivered through a private Telegram channel.

Unpolished. Not shared publicly.

Frequently asked questions

Still wondering?

The practical details before you choose your way in.

What do I need to bring to the session?

Bring the situation you are struggling with. Before we speak, I’ll ask you four short questions: the situation, the decision you think you need to make, what is at stake and why it matters now. You do not need to have the real decision figured out before we begin.

Which session length fits my decision?

You decide how much time and depth the decision needs. A tightly framed decision can be handled in 15 minutes. A decision involving several forces, interests or consequences needs more room. If you are unsure, send me the situation, the decision, what is at stake and why it matters now. I’ll tell you which session gives us enough room to examine it properly.

What happens after payment?

You will share four short answers about the situation, the decision, what is at stake and why it matters now. You can then schedule your private session.

What if my situation needs more time?

We use the time you booked to examine the part carrying the most weight. If more time would add value, you decide whether to continue in another session.

When is Decision Capital the better choice?

Decision Capital fits when several decisions are likely to unfold over time. You receive twelve 15-minute Decision Credits to use across six months. Combine credits for longer sessions when a decision or situation needs more depth.

What is The Unseen?

Eight times a month, I share private audio perspectives drawn from observations and experiences in business, money, decisions and life - including the part that is often unseen. Delivered through a private Telegram channel. Unpolished. Not shared publicly.

How is The Unseen billed, and can I cancel?

Monthly access is billed at $88 and renews automatically each month. Cancel at least three days before your next billing date. Annual access is billed at $888 and renews automatically every twelve months. Cancel at least one month before the end of your annual billing period. Cancellation stops the next renewal, and access continues until the end of the period already paid for. Payments are non-refundable.

Is everything we discuss confidential?

Yes. Your private advisory session and the information you share in preparation are treated as confidential.

Does this include financial and investment advice?

Yes. We can examine financial and investment decisions, including the numbers, assumptions, trade-offs and human forces shaping them. I do not provide tax or legal advice, securities recommendations or asset management.

Bring me the mess.We find the decision.

Choose your session